Brands Pull Google Ads Over Extremism Row

Brands Pull Google Ads Over Extremism Row

Digital Marketing News;
http://webcertain.tv

Google is suffering the after-effects of placing brand adverts beside extremist content, as large advertising firms begin to pull ads.

So far, ads for brands such as Sky, Royal Mail, BBC and Audi have been removed from Google’s search engine results pages, as well as from the Google-owned video site YouTube, with others expected to follow.

Meanwhile, the major advertising group Havas has removed a number of ads on “behalf of its UK clients”, on the grounds that they inadvertently helped fund extremist groups.

Some brands found that their ads were placed alongside YouTube videos published by the former Ku Klux Klan leader, David Duke, which had enough views to garner an advertising payment from YouTube.

The chair of the Home Affairs Select Committee accused Google of “profiting from hatred” online. Google executives will soon meet with UK government ministers to discuss the controversy.

Naver has released its own web browser, called Whale, in an attempt to better compete with Google and Microsoft.

The browser was made available to download on the 14th of March, with a mobile version expected to follow before the end of 2017.

Users of Whale will be able to divide their window so that they can view and work within two separate sites at the same time.

They will also have access to Naver’s Papago system, which works in a similar way to Google Translate, by offering a translated version of an online document in the user’s chosen language.

Over the last few months, Naver has been beta testing the browser and collecting user feedback, as well as working to increase the browser’s stability online.

An investment of around 5 million Canadian dollars is being made into the digital retail industry in Quebec.

At the moment, only 14% of retailers in the region have a website from which customers can make direct purchases, a figure which is below the Canadian average.

Dominique Anglade, the minister responsible for the Digital Agenda in Quebec, said that the investment will assist offline businesses in making a transition online.

Anglade said that it was important for the government to get involved in the industry, so that retailers could make the most out of online opportunities.

The announcement comes as the Quebec government continues to work with providers to deliver a new, high-speed internet service to the state.

The government assistance in creating more opportunities for retailers was welcomed by the Quebec Retail Council, which commented that an increased online presence would “allow retailers to sell in Quebec, as well as export their know-how and ingenuity around the world”.

DHL Express has published a report predicting that international cross-border ecommerce will hit 900 billion US dollars by 2020.

The report predicts that the volume of cross-borders sales will increase at a rate of around 25% each year, representing an increase from 300 million US dollars to 900 million US dollars from 2015 to 2020.

DHL Express CEO Ken Allen, said that increased sales to international markets is having a “positive impact… on business growth”.

He also added that “shipping cross-border is much, much easier than many retailers believe”, whilst pointing to Asia and Europe as regions where “high-value purchases are being expanded”.

And finally, Airbnb is looking to increase its presence in Africa.

Following a visit to the continent in early March, Airbnb’s founder Brian Chesky said that it wanted to “double” the number of African users on the platform in 2017.

He also added that growth is expected to continue far into the future in Africa, since it is a “relatively under-penetrated” market.

This follows the news that Airbnb saw a 143% increase in guests in 2016.

The top-ranked Airbnb country in Africa is currently South Africa, although the top five cities include locations from all across Africa.

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Dividends are Great, but Avoid High Yields | Trading Data Science

Dividends are Great, but Avoid High Yields | Trading Data Science

Over the last 20 years, approximately 50% of the S&P 500’s returns came from dividends and not capital appreciation. Dr. Data (Michael Rechenthin, PhD) provides evidence that shows a sound strategy to buy dividend stocks and sell implied volatility out-of-the-money (OTM) calls against the position (which reduces cost basis), but stocks with high dividend yields should be approached with caution.

A graph of the dividend yield of the S&P 500 dividend paying stocks (80% of the index components) was displayed. The graph included a note that 50 of the dividend stocks yielded greater than 4%, and one (WMB) pays a yield of 16%.

A graph comparing dividend yield versus market capitalization on the S&P 500 was displayed. The graph showed that the more stable companies don’t have the largest dividend yields and that the stocks that did have high yields had them because their stock price dropped, sometimes by a lot. When you pick high dividend stocks, such as ones more than 4%, you may just end up picking stocks that are underperforming.

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When to Hire Employees?

When to Hire Employees?

► Q: How does a startup know when to add staff? What positions are most crucial to line up first?

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The #AskGaryVee Show is one entrepreneur’s take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets.

Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC.

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Podcast: http://garyvaynerchuk.com/podcast
Wine Library: http://winelibrary.com

Carlos Slim on Business, Investing and Entrepreneurship

Carlos Slim on Business, Investing and Entrepreneurship

An interview with Mexican billionaire Carlos Slim. In this interview Carlos covers many topics but mostly focuses on business and his career in it. Carlos discusses his time in business and gives unique insights, useful for any business person or investor. Carlos also discusses poverty and how he believes it should be tackled. The interview covers these topics and so much more, all video segments can be found below.

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Video Segments:
0:13 Insurance & Telecommunications business
5:15 Capitalising on the privatisation of the telephone service
7:07 Foresight or destiny?
9:32 The next opportunity
14:38 The future
19:00 The future of civilisation
23:41 Is it important for someone in business to understand history?
24:23 Born and raised in Mexico City
26:31 What were you like as a child?
28:11 Carlos father being an immigrant from Lebanon
29:37 Childhood heroes
31:30 Becoming an engineer
32:36 Getting started on the road to success
35:46 Is making underperforming companies profitable an instinct?
39:50 What gave you the courage to buy a failing business in the 80’s?
45:21 Challenges from Telefonica
47:41 The operating principles of Grupo Carso
50:25 The pressure of managing an enormous enterprise
53:50 Building a business from 1 to 100,000 customers
56:55 Has studying engineering helped you to evaluate opportunities & risk?
59:59 Which is more important for success, instinct or experience?
1:03:09 What has enabled you to succeed as a entrepreneur and investor?
1:08:09 What do you know about achievement now that you didn’t know when you were starting out?
1:11:22 Balancing career and family life
1:12:52 The fathers and sons business weekend
1:15:21 Working as a teacher
1:21:35 Was there a moment of discovery in your career?
1:23:07 An entrepreneurial approach to social problems
1:25:50 How do you account for your success?
1:30:20 How do you want to be remembered?
1:35:53 A new paradigm to address poverty

Interview Date: June 11th, 2004 & December 2nd, 2007
Event: Academy of Achievement
The Academy of Achievement interview supporting document: http://bit.ly/CarlosSlimAoA
Original Image Source:http://bit.ly/CarlosSlim1

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Focusing on Long Term Investment Results — What Investors Need to Know

Focusing on Long Term Investment Results — What Investors Need to Know

Laurence D. Fink, chairman and chief executive officer of BlackRock, the largest asset management company in the world, discusses monetary and economic policy, oil, the global market outlook for central banks, investing for the long term (both individuals and corporations), and fiduciary obligations of both asset owners and asset managers.

From the 2014 New York Times DealBook Conference

Why You Should Switch Jobs Every Three Years

Why You Should Switch Jobs Every Three Years

Some employers are suggesting that workers change jobs every three years or so. They say if an employee sticks at a company too long it can build complacency. Those who change companies from time to time show a willingness to learn and an ability to adapt. Cenk Uygur and Ana Kasparian hosts of The Young Turks discuss.

How long have you been in your job? Do you think you should switch every few years? Let us know in the comments below.

Read more here: http://www.fastcompany.com/3055035/the-future-of-work/you-should-plan-on-switching-jobs-every-three-years-for-the-rest-of-your-

“Changing jobs every couple of years used to look bad on a resume. It told recruiters you can’t hold down a job, can’t get along with colleagues, or that you’re simply disloyal and can’t commit.

That stigma is fast becoming antiquated—especially as millennials rise in the workplace with expectations to continuously learn, develop, and advance in their careers. This sentiment is different than the belief of past generations that you cling to an employer over a lifetime in the hopes that your long-term employer will treat you fairly in the end with a matching 401(k) plan, among other benefits.”

***

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